In 2021, many consumers in the United States had certain expectations in terms of extra services or benefits if they were to join a loyalty program and/or pay a membership fee. For instance, approximately *** in *** U.S. consumers expected minimum order amounts not to be required in order to get free shipping on said items. Roughly ** percent expected ordered goods to be delivered on the same day as they were ordered if they joined.
The source adds the following information regarding respondents: "Those Respondents Who Consider/ Not Interested In Having Shopper Loyalty Card/Rewards Membership For Online With Annual Fee."
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IRI. (March 31, 2021). Services and benefits expected by consumers that pay a subscription or membership fee in the United States in 2021 [Graph]. In Statista. Retrieved July 18, 2025, from https://www.statista.com/statistics/1228174/expected-services-and-benefits-with-a-paid-membership-us/
IRI. "Services and benefits expected by consumers that pay a subscription or membership fee in the United States in 2021." Chart. March 31, 2021. Statista. Accessed July 18, 2025. https://www.statista.com/statistics/1228174/expected-services-and-benefits-with-a-paid-membership-us/
IRI. (2021). Services and benefits expected by consumers that pay a subscription or membership fee in the United States in 2021. Statista. Statista Inc.. Accessed: July 18, 2025. https://www.statista.com/statistics/1228174/expected-services-and-benefits-with-a-paid-membership-us/
IRI. "Services and Benefits Expected by Consumers That Pay a Subscription or Membership Fee in The United States in 2021." Statista, Statista Inc., 31 Mar 2021, https://www.statista.com/statistics/1228174/expected-services-and-benefits-with-a-paid-membership-us/
IRI, Services and benefits expected by consumers that pay a subscription or membership fee in the United States in 2021 Statista, https://www.statista.com/statistics/1228174/expected-services-and-benefits-with-a-paid-membership-us/ (last visited July 18, 2025)
Services and benefits expected by consumers that pay a subscription or membership fee in the United States in 2021 [Graph], IRI, March 31, 2021. [Online]. Available: https://www.statista.com/statistics/1228174/expected-services-and-benefits-with-a-paid-membership-us/
