Number of users reached by ads on select social media India 2025

Published by
Tanushree Basuroy
,
Apr 11, 2025

YouTube had an advertising reach of around 491 million users across India as of January 2025. This was the largest audience reached via ads recorded in the country that year. Instagram and Facebook followed with approximately 414 and 384 million users respectively during the same time period.

Number of people reached by advertisements on select social media platforms in India as of January 2025 (in millions)

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Statistic: Number of people reached by advertisements on select social media platforms in India as of January 2025 (in millions)

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Release date

February 2025

Region

India

Survey time period

As of January 2025

Supplementary notes

Figures are extrapolations based on each social media platform's own addressable advertising audience and may not match the total number of active users.

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