In 2023, the share of travel and tourism's total contribution to GDP in European Union member countries and the United Kingdom remained in most cases below the figures reported before the COVID-19 pandemic, but showed strong signs of recovery. Overall, Croatia was the EU country where travel and tourism contributed the highest share of gross domestic product in 2023. That year, these industries generated, directly and indirectly, nearly 26 percent of the country's GDP. Portugal and Greece followed in the ranking in 2023, with travel and tourism representing 19.6 percent and 19.2 percent of GDP, respectively.
Share of travel and tourism's total contribution to GDP in European Union member countries (EU-27) and the United Kingdom (UK) in 2019 and 2023
Characteristic
2019
2023
Croatia
25.2%
25.8%
Portugal
17.3%
19.6%
Greece
20.7%
19.2%
Spain
14.1%
14.5%
Malta
14.7%
13.6%
Cyprus
13.5%
12.9%
Germany
11.4%
11%
Austria
10.7%
10.6%
Italy
10.6%
10.5%
Slovenia
10.8%
9.8%
Netherlands
10.6%
9.6%
Estonia
12.4%
9.2%
France
8.5%
8.8%
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WTTC. (July 22, 2024). Share of travel and tourism's total contribution to GDP in European Union member countries (EU-27) and the United Kingdom (UK) in 2019 and 2023 [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/1228395/travel-and-tourism-share-of-gdp-in-the-eu-by-country/
WTTC. "Share of travel and tourism's total contribution to GDP in European Union member countries (EU-27) and the United Kingdom (UK) in 2019 and 2023." Chart. July 22, 2024. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/1228395/travel-and-tourism-share-of-gdp-in-the-eu-by-country/
WTTC. (2024). Share of travel and tourism's total contribution to GDP in European Union member countries (EU-27) and the United Kingdom (UK) in 2019 and 2023. Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/1228395/travel-and-tourism-share-of-gdp-in-the-eu-by-country/
WTTC. "Share of Travel and Tourism's Total Contribution to Gdp in European Union Member Countries (Eu-27) and The United Kingdom (Uk) in 2019 and 2023." Statista, Statista Inc., 22 Jul 2024, https://www.statista.com/statistics/1228395/travel-and-tourism-share-of-gdp-in-the-eu-by-country/
WTTC, Share of travel and tourism's total contribution to GDP in European Union member countries (EU-27) and the United Kingdom (UK) in 2019 and 2023 Statista, https://www.statista.com/statistics/1228395/travel-and-tourism-share-of-gdp-in-the-eu-by-country/ (last visited May 07, 2025)
Share of travel and tourism's total contribution to GDP in European Union member countries (EU-27) and the United Kingdom (UK) in 2019 and 2023 [Graph], WTTC, July 22, 2024. [Online]. Available: https://www.statista.com/statistics/1228395/travel-and-tourism-share-of-gdp-in-the-eu-by-country/
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