Number of aggregated downloads of leading travel apps worldwide 2024

The Google Maps mobile app reported the highest number of downloads worldwide among the selected travel apps in 2024. That year, this app recorded nearly 127 million aggregated downloads on iOS and Google Play. The Uber app was the second most downloaded app in the ranking, with almost 120 million downloads.

The online travel agency app market

Focusing on the online travel agency (OTA) market, Airbnb topped the ranking of the OTA apps with the highest number of downloads worldwide in 2024, ahead of Booking.com. When looking at the number of downloads of leading OTA apps in the U.S. that year, Airbnb recorded again the highest figure, while Expedia ranked second in that case.

How big is the travel app market?

In 2023, the travel app market's global revenue reached nearly 1.3 billion U.S. dollars and was forecast to increase steadily over the following years. When breaking down the global travel app market's revenue by country, the United States and China ranked by far as the biggest players that year, generating around 540 million and 380 million U.S. dollars, respectively.