Primary social media platforms among Generation Z Vietnam Q3 2024

Published by
Minh-Ngoc Nguyen,
May 20, 2025

According to a survey among internet users conducted in Vietnam by Decision Lab, in the third quarter of 2024, Facebook was considered the primary social media platform by 46 percent of the respondents among Generation Z. Meanwhile, ten percent of them listed the Vietnamese platform Zalo as their primary app.

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Primary social media apps among Generation Z in Vietnam as of 3rd quarter of 2024

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Release date

October 2024

Region

Vietnam

Survey time period

July to September 2024

Number of respondents

373 respondents

Age group

18-27 years

Special properties

among Gen Z internet users nationwide

Method of interview

Online panel

Supplementary notes

Original question: “If you can only use one social media platform, which platform will you select?”

The survey was conducted among Generation Z respondents, who were born between 1997 and 2006.

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