According to a survey among internet users conducted in Vietnam by Decision Lab in the fourth quarter of 2020, 71 percent of respondents in Generation Z wanted to quit at least one social media app. In the same period, around 67 percent of respondents in this group used a minimum of four social media apps.
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Share of people wanting to quit at least one social media app in Vietnam as of 4th quarter of 2020, by generation
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Original question: “Which apps do you ever have an intention to quit?”
According to the source, Generation X are people born between 1960 and 1980, Generation Y are those born between 1981 and 1996, and Generation Y are those born between 1997 and 2006.
Number of respondents among Generation X: 132 Number of respondents among Generation Y: 257 Number of respondents among Generation Z: 495
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Decision Lab. (March 31, 2021). Share of people wanting to quit at least one social media app in Vietnam as of 4th quarter of 2020, by generation [Graph]. In Statista. Retrieved May 30, 2025, from https://www.statista.com/statistics/1229568/vietnam-share-of-people-wanting-to-quit-at-least-one-social-media-app-by-generation/
Decision Lab. "Share of people wanting to quit at least one social media app in Vietnam as of 4th quarter of 2020, by generation." Chart. March 31, 2021. Statista. Accessed May 30, 2025. https://www.statista.com/statistics/1229568/vietnam-share-of-people-wanting-to-quit-at-least-one-social-media-app-by-generation/
Decision Lab. (2021). Share of people wanting to quit at least one social media app in Vietnam as of 4th quarter of 2020, by generation. Statista. Statista Inc.. Accessed: May 30, 2025. https://www.statista.com/statistics/1229568/vietnam-share-of-people-wanting-to-quit-at-least-one-social-media-app-by-generation/
Decision Lab. "Share of People Wanting to Quit at Least One Social Media App in Vietnam as of 4th Quarter of 2020, by Generation." Statista, Statista Inc., 31 Mar 2021, https://www.statista.com/statistics/1229568/vietnam-share-of-people-wanting-to-quit-at-least-one-social-media-app-by-generation/
Decision Lab, Share of people wanting to quit at least one social media app in Vietnam as of 4th quarter of 2020, by generation Statista, https://www.statista.com/statistics/1229568/vietnam-share-of-people-wanting-to-quit-at-least-one-social-media-app-by-generation/ (last visited May 30, 2025)
Share of people wanting to quit at least one social media app in Vietnam as of 4th quarter of 2020, by generation [Graph], Decision Lab, March 31, 2021. [Online]. Available: https://www.statista.com/statistics/1229568/vietnam-share-of-people-wanting-to-quit-at-least-one-social-media-app-by-generation/
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