Changes in offline buying among UK consumers since COVID-19 2020-2021

Published by
Kasia Davies
,
May 20, 2025
Over the past year, a significant number of consumers in the United Kingdom (UK) have reported changes in their usual shopping behavior. Specifically, since January 2021, about half of shoppers in the UK have been buying less in-store or offline as a result of the coronavirus (COVID-19) pandemic. In contrast, online shopping has increased exponentially.
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Percentage change in offline purchases due to the coronavirus (COVID-19) pandemic in the United Kingdom from March 2020 to February 2021

CharacteristicBuying more offline than beforeBuying less offline than beforeBuying as much offline as before
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Showing entries 1 to 8 (8 entries in total)
Statistic: Percentage change in offline purchases due to the coronavirus (COVID-19) pandemic in the United Kingdom from March 2020 to February 2021

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Release date

2021

Region

United Kingdom

Survey time period

March 2020 to February 2021

Number of respondents

1,000*

Age group

16 to 65 years

Special properties

Mobile questionnaire conducted via an app

Method of interview

Online survey

Supplementary notes

* Each survey had a count of 1,000 respondents.
Original survey question: ‘Has your buying behaviour online or in stores (offline) changed because of coronavirus?’
Survey dates: 20-23rd of March; 20-21st of April; 13-20th of May;16-22nd of June; 6-9th of August; 20-21st of January; 1-7th February; 19-22th February.

Percentage points deviating from 100 percent are probably due to rounding.

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