In 2019, Flipkart, with 27 thousand mom and pop partnerships, had the largest number of such partnerships in India. Flipkart's major competitor Amazon had significantly less partners among the mom and pop stores with hardly 20 thousand. Myntra fell even farther below with less than 10 thousand mom and pop store partnerships.
Number of mom and pop store partnerships for ordering and delivery in India in 2019, by e-commerce platform
(in thousands)
Characteristic
Number of mom and pop stores for ordering and delivery
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Number of mom and pop store partnerships for ordering and delivery in India in 2019, by e-commerce platform
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Spire Research and Consulting. (April 13, 2020). Number of mom and pop store partnerships for ordering and delivery in India in 2019, by e-commerce platform (in thousands) [Graph]. In Statista. Retrieved May 24, 2025, from https://www.statista.com/statistics/1230392/india-number-of-mom-and-pop-store-partners-for-ordering-and-delivery-by-e-commerce-platform/
Spire Research and Consulting. "Number of mom and pop store partnerships for ordering and delivery in India in 2019, by e-commerce platform (in thousands)." Chart. April 13, 2020. Statista. Accessed May 24, 2025. https://www.statista.com/statistics/1230392/india-number-of-mom-and-pop-store-partners-for-ordering-and-delivery-by-e-commerce-platform/
Spire Research and Consulting. (2020). Number of mom and pop store partnerships for ordering and delivery in India in 2019, by e-commerce platform (in thousands). Statista. Statista Inc.. Accessed: May 24, 2025. https://www.statista.com/statistics/1230392/india-number-of-mom-and-pop-store-partners-for-ordering-and-delivery-by-e-commerce-platform/
Spire Research and Consulting. "Number of Mom and Pop Store Partnerships for Ordering and Delivery in India in 2019, by E-commerce Platform (in Thousands)." Statista, Statista Inc., 13 Apr 2020, https://www.statista.com/statistics/1230392/india-number-of-mom-and-pop-store-partners-for-ordering-and-delivery-by-e-commerce-platform/
Spire Research and Consulting, Number of mom and pop store partnerships for ordering and delivery in India in 2019, by e-commerce platform (in thousands) Statista, https://www.statista.com/statistics/1230392/india-number-of-mom-and-pop-store-partners-for-ordering-and-delivery-by-e-commerce-platform/ (last visited May 24, 2025)
Number of mom and pop store partnerships for ordering and delivery in India in 2019, by e-commerce platform (in thousands) [Graph], Spire Research and Consulting, April 13, 2020. [Online]. Available: https://www.statista.com/statistics/1230392/india-number-of-mom-and-pop-store-partners-for-ordering-and-delivery-by-e-commerce-platform/
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