Market value share held by private labels in Germany 2023, by product category

Published by Statista Research Department, Jun 23, 2025

In 2023, private label baked goods made up **** percent of the grocery retail market in Germany. Among all product groups that are represented here, household wrappers had the highest share of private labels at **** percent. Among food products, self-service sausage products were the front-runners in terms of private labels - with a share of **** percent. Overall, the share of private labels in food products was **** percent.

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Share of market value held by private labels in Germany in 2023, by product category

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Release date

May 2024

Region

Germany

Survey time period

2023

Supplementary notes

* German term basically translates as "household packaging" and includes any products that qualify.

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Overview

8

Italy

6

Spain

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Germany

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France & Benelux

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Nordics

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Poland & Romania

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Private label in EuropePrivate label market in the U.S.Private label food market in the U.S.Private label market in CanadaPrivate labels in India
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