The results of a survey conducted in November 2020 revealed around two out of three Chinese consumers went grocery shopping in physical stores the same or more within the past six months. Meanwhile, approximately 56 percent of surveyed consumers maintained or increased their offline spending on household appliances, including freezers and microwaves.
Share of respondents making the same or more in-store purchases in selected product categories in China as of November 2020
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Share of respondents making the same or more in-store purchases in selected product categories in China as of November 2020
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among respondents who shopped online at least once in the previous year
Method of interview
Online survey
Supplementary notes
Original survey question:
"Considering the following product categories, how has the way you shop in store changed, if at all, in the past six months? Shopping in-store the same or more"
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PwC. (March 30, 2021). Share of respondents making the same or more in-store purchases in selected product categories in China as of November 2020 [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/1231218/china-increases-in-offline-shopping-by-product-category/
PwC. "Share of respondents making the same or more in-store purchases in selected product categories in China as of November 2020." Chart. March 30, 2021. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/1231218/china-increases-in-offline-shopping-by-product-category/
PwC. (2021). Share of respondents making the same or more in-store purchases in selected product categories in China as of November 2020. Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/1231218/china-increases-in-offline-shopping-by-product-category/
PwC. "Share of Respondents Making The Same or More In-store Purchases in Selected Product Categories in China as of November 2020." Statista, Statista Inc., 30 Mar 2021, https://www.statista.com/statistics/1231218/china-increases-in-offline-shopping-by-product-category/
PwC, Share of respondents making the same or more in-store purchases in selected product categories in China as of November 2020 Statista, https://www.statista.com/statistics/1231218/china-increases-in-offline-shopping-by-product-category/ (last visited May 05, 2025)
Share of respondents making the same or more in-store purchases in selected product categories in China as of November 2020 [Graph], PwC, March 30, 2021. [Online]. Available: https://www.statista.com/statistics/1231218/china-increases-in-offline-shopping-by-product-category/
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