Happoshu shipment value in Japan 2013-2022

Published by Statista Research Department, Jul 9, 2025

In 2022, the shipment value of low-malt beer (happoshu) in Japan amounted to over *** billion Japanese yen. While beer is a major segment of the Japanese alcoholic beverage market, happoshu was introduced as a cheaper alternative to the brewed beverage. However, following gradual tax rate adjustments on alcoholic malt-beverages, popularity declined with rising prices.

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Shipment value of low-malt beer (happoshu) in Japan from 2013 to 2022 (in billion Japanese yen)

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Release date

July 2024

Region

Japan

Survey time period

2013 to 2022

Special properties

businesses with 4 or more employees

Supplementary notes

Figures prior to 2021 come from the "Industrial statistics tables by product" released by METI. Figures for 2020 are based on the "Economic Census".

100 Japanese yen equal 0.64 U.S. dollars or 0.62 euros as of January 2025. 
Values have been rounded. 

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