Main reasons for drinking beer in Japan 2023

Published by Statista Research Department, Oct 6, 2023
According to a survey conducted in Japan in June 2023, the majority of respondents drank beer because it tastes good. While taste was one of the leading reasons for beer consumption in Japan, only 3.2 percent was influenced by advertisements of manufacturers.

Leading reasons to drink beer at home in Japan as of June 2023

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Release date

September 2023

Region

Japan

Survey time period

June 6 to 12, 2023

Number of respondents

679 respondents

Age group

20 years and older

Special properties

multiple answers possible; respondents who drank beer

Method of interview

Online survey

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Statistics on " Beer industry in Japan "

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Trade

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Expenditure

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Consumer behavior

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Beer industry in JapanAlcoholic beverages market in JapanNon-alcoholic beverages market in JapanSuntoryAsahi
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