India recorded over *** billion U.S. dollars in revenue from over-the-top (OTT) and video services in 2022. This figure was estimated to increase by 2027, to nearly **** billion. Disney+ Hotstar, Netflix, and Amazon Prime Video were some of the key players in the video subscription market, while YouTube continued to dominate online video streaming.
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PwC India. (July 12, 2023). Revenue from OTT and video across India from 2018 to 2022, with estimates until 2027 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 02, 2025, from https://www.statista.com/statistics/1231740/ott-and-video-revenue-india/
PwC India. "Revenue from OTT and video across India from 2018 to 2022, with estimates until 2027 (in billion U.S. dollars)." Chart. July 12, 2023. Statista. Accessed July 02, 2025. https://www.statista.com/statistics/1231740/ott-and-video-revenue-india/
PwC India. (2023). Revenue from OTT and video across India from 2018 to 2022, with estimates until 2027 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 02, 2025. https://www.statista.com/statistics/1231740/ott-and-video-revenue-india/
PwC India. "Revenue from Ott and Video across India from 2018 to 2022, with Estimates until 2027 (in Billion U.S. Dollars)." Statista, Statista Inc., 12 Jul 2023, https://www.statista.com/statistics/1231740/ott-and-video-revenue-india/
PwC India, Revenue from OTT and video across India from 2018 to 2022, with estimates until 2027 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1231740/ott-and-video-revenue-india/ (last visited July 02, 2025)
Revenue from OTT and video across India from 2018 to 2022, with estimates until 2027 (in billion U.S. dollars) [Graph], PwC India, July 12, 2023. [Online]. Available: https://www.statista.com/statistics/1231740/ott-and-video-revenue-india/