In 2023, the market size of the adult product sector in China reached 179.4 billion yuan, up from 168.5 billion yuan in the previous year. The majority of adult products in China were sold online.
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Market size of adult product industry in China from 2016 to 2023 with estimates until 2025
(in billion yuan)
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iiMedia Research, & NetEase. (October 28, 2024). Market size of adult product industry in China from 2016 to 2023 with estimates until 2025 (in billion yuan) [Graph]. In Statista. Retrieved June 28, 2025, from https://www.statista.com/statistics/1232005/china-market-size-of-adult-product-market/
iiMedia Research, und NetEase. "Market size of adult product industry in China from 2016 to 2023 with estimates until 2025 (in billion yuan)." Chart. October 28, 2024. Statista. Accessed June 28, 2025. https://www.statista.com/statistics/1232005/china-market-size-of-adult-product-market/
iiMedia Research, NetEase. (2024). Market size of adult product industry in China from 2016 to 2023 with estimates until 2025 (in billion yuan). Statista. Statista Inc.. Accessed: June 28, 2025. https://www.statista.com/statistics/1232005/china-market-size-of-adult-product-market/
iiMedia Research, and NetEase. "Market Size of Adult Product Industry in China from 2016 to 2023 with Estimates until 2025 (in Billion Yuan)." Statista, Statista Inc., 28 Oct 2024, https://www.statista.com/statistics/1232005/china-market-size-of-adult-product-market/
iiMedia Research & NetEase, Market size of adult product industry in China from 2016 to 2023 with estimates until 2025 (in billion yuan) Statista, https://www.statista.com/statistics/1232005/china-market-size-of-adult-product-market/ (last visited June 28, 2025)
Market size of adult product industry in China from 2016 to 2023 with estimates until 2025 (in billion yuan) [Graph], iiMedia Research, & NetEase, October 28, 2024. [Online]. Available: https://www.statista.com/statistics/1232005/china-market-size-of-adult-product-market/