During a 2021 survey carried out among internet users form selected countries in Latin America who watched TV, it was found that ** percent of respondents from Mexico took some action after viewing connected TV (CTV) ads; the same was true for ** percent of responding Argentinians and ** percent of responding Brazilians.
among internet users who watch 1+ hours of TV a week
Method of interview
Online survey
Supplementary notes
* The survey was carried out among 4,049 respondents from three countries: Argentina: n=1,125, Brazil: n=1,648, Mexico: n=1,276. ** Share of respondents who always or frequently do one or more of the following: -search online for the products/services advertised, - recall the ads later, - discussed the ads with someone, - bought advertised product or service.
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Magnite. (April 20, 2021). Share of internet users who took action after viewing connected TV (CTV) ads in selected countries in Latin America as of January 2021 [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1232124/connected-tv-ad-response-latin-america/
Magnite. "Share of internet users who took action after viewing connected TV (CTV) ads in selected countries in Latin America as of January 2021." Chart. April 20, 2021. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1232124/connected-tv-ad-response-latin-america/
Magnite. (2021). Share of internet users who took action after viewing connected TV (CTV) ads in selected countries in Latin America as of January 2021. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1232124/connected-tv-ad-response-latin-america/
Magnite. "Share of Internet Users Who Took Action after Viewing Connected Tv (Ctv) Ads in Selected Countries in Latin America as of January 2021." Statista, Statista Inc., 20 Apr 2021, https://www.statista.com/statistics/1232124/connected-tv-ad-response-latin-america/
Magnite, Share of internet users who took action after viewing connected TV (CTV) ads in selected countries in Latin America as of January 2021 Statista, https://www.statista.com/statistics/1232124/connected-tv-ad-response-latin-america/ (last visited July 12, 2025)
Share of internet users who took action after viewing connected TV (CTV) ads in selected countries in Latin America as of January 2021 [Graph], Magnite, April 20, 2021. [Online]. Available: https://www.statista.com/statistics/1232124/connected-tv-ad-response-latin-america/
