Retail sales of color cosmetics China 2018-2028

Published by
Xin Ou,
May 9, 2025

In 2023, the retail sales of China's color cosmetics market amounted to ***** billion yuan, representing a slight increase from the previous year. The market is expected to maintain its momentum, achieving a value of over *** billion yuan in 2028. 

Consumption force

In China, people used to put on makeup only for special occasions such as weddings and graduation. Nowadays, wearing makeup has become common, with the number of users growing remarkably across all ages. The main consumption power of color cosmetic products are users aged ******** years. 

Consumer preferences

As per capita annual expenditure on color cosmetics remains low, cost-effective products are prevalent in the Chinese makeup market. In the first quarter of 2024, more than half of the makeup products sold online were priced below *** yuan. Among all makeup categories, *********** was the most popular, accounting for more than half of the market.

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Retail sales of color cosmetics industry in China from 2018 to 2023, with forecasts until 2028 (in billion yuan)

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Release date

August 2024

Region

China

Survey time period

2018 to 2023

Supplementary notes

*Forecast.

One yuan equals 0.14 U.S. dollars and 0.13 euros (as of December 2024).

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