The TV's share of advertising expenditure in Poland is forecast to decrease by almost 10 percent in 2021 compared to 2011. During this period, the percentage of ad spending on TV compared to other media has steadily declined from 52.3 percent to 42.89 percent.
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Television share in advertising expenditure in Poland from 2011 to 2023
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Zenithmedia. (May 3, 2021). Television share in advertising expenditure in Poland from 2011 to 2023 [Graph]. In Statista. Retrieved June 29, 2025, from https://www.statista.com/statistics/1233173/poland-tv-advertising-expenditure-share/
Zenithmedia. "Television share in advertising expenditure in Poland from 2011 to 2023." Chart. May 3, 2021. Statista. Accessed June 29, 2025. https://www.statista.com/statistics/1233173/poland-tv-advertising-expenditure-share/
Zenithmedia. (2021). Television share in advertising expenditure in Poland from 2011 to 2023. Statista. Statista Inc.. Accessed: June 29, 2025. https://www.statista.com/statistics/1233173/poland-tv-advertising-expenditure-share/
Zenithmedia. "Television Share in Advertising Expenditure in Poland from 2011 to 2023." Statista, Statista Inc., 3 May 2021, https://www.statista.com/statistics/1233173/poland-tv-advertising-expenditure-share/
Zenithmedia, Television share in advertising expenditure in Poland from 2011 to 2023 Statista, https://www.statista.com/statistics/1233173/poland-tv-advertising-expenditure-share/ (last visited June 29, 2025)
Television share in advertising expenditure in Poland from 2011 to 2023 [Graph], Zenithmedia, May 3, 2021. [Online]. Available: https://www.statista.com/statistics/1233173/poland-tv-advertising-expenditure-share/
