According to a survey among internet users in Italy, as of the third quarter of 2024, over 90 percent of respondents used search engines such as Google every month, and 47.5 percent used their mobile devices to scan QR codes monthly. Additionally, almost 32.4 percent used social networks to look for information about brands and products.
Share of internet users in Italy who used different tools or platforms for online searches as of 3rd quarter 2024
Characteristic
Share of respondents
Use a search engine (e.g. Google, Bing, DuckDuckGo) each month
90%
Scan a QR code on a mobile phone each month
47.5%
Visit social networks to look for information about brands and products
32.4%
Use online tools to translate text into different languages each week
30.8%
Use image search tools (e.g. Google Lens, Pinterest Lens) on mobile each month
28.7%
Use voice assistants (e.g. Siri, Google assistant) to find information each week
23.3%
0%20%40%60%80%100%
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We Are Social, & DataReportal, & Meltwater. (February 25, 2025). Share of internet users in Italy who used different tools or platforms for online searches as of 3rd quarter 2024 [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1234676/online-search-in-italy-tools-and-platforms/
We Are Social, und DataReportal, und Meltwater. "Share of internet users in Italy who used different tools or platforms for online searches as of 3rd quarter 2024." Chart. February 25, 2025. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1234676/online-search-in-italy-tools-and-platforms/
We Are Social, DataReportal, Meltwater. (2025). Share of internet users in Italy who used different tools or platforms for online searches as of 3rd quarter 2024. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1234676/online-search-in-italy-tools-and-platforms/
We Are Social, and DataReportal, and Meltwater. "Share of Internet Users in Italy Who Used Different Tools or Platforms for Online Searches as of 3rd Quarter 2024." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/1234676/online-search-in-italy-tools-and-platforms/
We Are Social & DataReportal & Meltwater, Share of internet users in Italy who used different tools or platforms for online searches as of 3rd quarter 2024 Statista, https://www.statista.com/statistics/1234676/online-search-in-italy-tools-and-platforms/ (last visited June 07, 2025)
Share of internet users in Italy who used different tools or platforms for online searches as of 3rd quarter 2024 [Graph], We Are Social, & DataReportal, & Meltwater, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/1234676/online-search-in-italy-tools-and-platforms/
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