According to a survey of adult internet users in Italy, around 53.1 percent of respondents expressed concern about what is real or fake on the internet. Almost 54 percent stated that they declined cookies on websites, while 34 percent of respondents expressed concern about how companies might use their personal data, Furthermore, over 27 percent of respondents said they used a tool to block advertisements on the internet at least some of the time
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Share of internet users in Italy having digital privacy concerns and taking steps to protect their online wellbeing as of 3rd quarter 2023
Characteristic
Share of respondents
Decline cookies in websites at least some of the time
53.7%
Express concern about what is real vs. what is fake on the internet*
53.1%
Worry about how companies might use their online data
34%
Use a tool to block advertisements on the internet at least some of the time
27.9%
Use a virtual private network (VPN) to access the internet at least some of the time
19.6%
Created with Highcharts 7.2.2Share of respondents53.7%53.7%53.1%53.1%34%34%27.9%27.9%19.6%19.6%Decline cookies in websites at least some of the timeExpress concern about what is real vs. what is fake on the internet*Worry about how companies might use their online dataUse a tool to block advertisements on the internet at least some of thetimeUse a virtual private network (VPN) to access the internet at leastsome of the time
0%5%10%15%20%25%30%35%40%45%50%55%60%
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*Data from Reuters Institute Digital News Report, survey respondents aged 18 years and older. All other data is from GWI with survey respondents aged 16 to 64 years.
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We Are Social, & DataReportal, & Hootsuite. (February 1, 2024). Share of internet users in Italy having digital privacy concerns and taking steps to protect their online wellbeing as of 3rd quarter 2023 [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1234940/italy-digital-privacy-concerns-and-actions/
We Are Social, und DataReportal, und Hootsuite. "Share of internet users in Italy having digital privacy concerns and taking steps to protect their online wellbeing as of 3rd quarter 2023." Chart. February 1, 2024. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1234940/italy-digital-privacy-concerns-and-actions/
We Are Social, DataReportal, Hootsuite. (2024). Share of internet users in Italy having digital privacy concerns and taking steps to protect their online wellbeing as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1234940/italy-digital-privacy-concerns-and-actions/
We Are Social, and DataReportal, and Hootsuite. "Share of Internet Users in Italy Having Digital Privacy Concerns and Taking Steps to Protect Their Online Wellbeing as of 3rd Quarter 2023." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1234940/italy-digital-privacy-concerns-and-actions/
We Are Social & DataReportal & Hootsuite, Share of internet users in Italy having digital privacy concerns and taking steps to protect their online wellbeing as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1234940/italy-digital-privacy-concerns-and-actions/ (last visited July 12, 2025)
Share of internet users in Italy having digital privacy concerns and taking steps to protect their online wellbeing as of 3rd quarter 2023 [Graph], We Are Social, & DataReportal, & Hootsuite, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1234940/italy-digital-privacy-concerns-and-actions/
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