In 2023, most European luxury shoppers preferred physical stores (branded stores, department stores, duty-free, etc.) and computers for their luxury purchases. In comparison, around ** percent of consumers opted to buy luxury goods via mobile devices, and only ** percent of those surveyed said they preferred to purchase via tablets.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
InternetRetailing. (August 18, 2023). Leading purchase channels for luxury goods in Europe in 2023 [Graph]. In Statista. Retrieved July 20, 2025, from https://www.statista.com/statistics/1235046/luxury-shopping-channels-europe/
InternetRetailing. "Leading purchase channels for luxury goods in Europe in 2023." Chart. August 18, 2023. Statista. Accessed July 20, 2025. https://www.statista.com/statistics/1235046/luxury-shopping-channels-europe/
InternetRetailing. (2023). Leading purchase channels for luxury goods in Europe in 2023. Statista. Statista Inc.. Accessed: July 20, 2025. https://www.statista.com/statistics/1235046/luxury-shopping-channels-europe/
InternetRetailing. "Leading Purchase Channels for Luxury Goods in Europe in 2023." Statista, Statista Inc., 18 Aug 2023, https://www.statista.com/statistics/1235046/luxury-shopping-channels-europe/
InternetRetailing, Leading purchase channels for luxury goods in Europe in 2023 Statista, https://www.statista.com/statistics/1235046/luxury-shopping-channels-europe/ (last visited July 20, 2025)
Leading purchase channels for luxury goods in Europe in 2023 [Graph], InternetRetailing, August 18, 2023. [Online]. Available: https://www.statista.com/statistics/1235046/luxury-shopping-channels-europe/