Quarterly online luxury shopping via computers in Europe 2018-2024, by age

Published by
L. Yltävä,
Jun 27, 2025

In the first quarter of 2024, around ** percent of affluent consumers in Europe aged between 18-39 and roughly ** percent of those aged 40+ had used computers and laptops when purchasing luxury brands and services in the past year. According to the results of the survey, the use of online channels via computers and laptops has increased across both age groups since the start of the coronavirus pandemic.

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Share of affluent consumers purchasing luxury brands and services via computers and laptops in Europe from 3rd quarter 2018 to 1st quarter 2024, by age group

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Release date

April 2024

Region

Europe

Survey time period

Q3 2018 to Q1 2024

Number of respondents

184*

Age group

18 years and older

Special properties

Affluent and High Net Worth Individuals

Supplementary notes

This question was phrased by the source as follows: "Within the past 12 months, how have you purchased luxury brands or services?"

*Survey included consumers in France, Germany, Switzerland, Italy, and the United Kingdom. 

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