Podcast advertising usage among SMBs in Europe 2021, by country

Published by
Michele Majidi,
May 4, 2023
During a 2021 survey, 25 percent of responding small and medium businesses managers from Germany said they had already advertised on podcasts; another 48 percent stated they could imagine themselves doing so. In Spain, the shares stood at 17 and 63 percent, respectively.

Usage of podcast advertising among SMBs in selected countries in Europe as of April 2021

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Release date

April 2021

Region

Europe

Survey time period

as of April 2021

Number of respondents

500 respondents

Special properties

among CEOs, managers, and team leaders of small and medium businesses (SMBs)

Supplementary notes

Original question: "Would you consider advertising on podcasts?"

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Statistics on " Podcasts in the United Kingdom (UK) "

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Other statistics that may interest you Podcasts in the United Kingdom (UK)

Podcast industry overview

5

Listener behavior

8

Listener demographics

7

Digital audio advertising

5

Further related statistics

16

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Topics

Podcasts in the UKPodcasting IndustryPodcast industry in FrancePodcast consumption in Italy
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