Average spending on online marketplaces in Spain 2023

Published by
F. Watty,
Jul 9, 2025
An online marketplace is a platform designed to bring sellers and buyers together. That is the case, for example, with Amazon, eBay, and AliExpress. On this online shopping channel, the average spend of roughly ***** in *** consumers was less than 100 euros in 2023.
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Average purchase expenditure in online marketplaces in Spain in 2023

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Source

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Release date

June 2023

Region

Spain

Survey time period

February 28 to March 13, 2023

Number of respondents

605 online shoppers

Age group

18-65 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Y aproximadamente, ¿cuánto te gastaste la última vez que compraste en…?" (" Approximately how much did you spend the last time you shopped at...?").

To ensure the representativeness of online shoppers, the sample has been weighted with the data obtained in the Estudio general de medios (EGM) from the Asociación para la Investigación de Medios de Comunicación (AIMC).

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