Top drivers leading investors to non-traditional media sources 2023

Published by Statista Research Department, Jan 9, 2025

As of 2023, 46 percent of the institutional investors surveyed stated that their main motivation for turning to non-traditional media sources was to access news faster than from other media sources. Keeping up to date with a specific company they follow was the second-highest motivation, noted by 43 percent of respondents.

Top drivers leading investors to non-traditional media sources in 2023

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Source

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Release date

March 2023

Region

Worldwide

Survey time period

2023

Number of respondents

257 respondents

Age group

18 years and older

Special properties

Institutional investors

Supplementary notes

The survey group comprised 257 buy-side investors and sell-side analysts at large companies that trade securities on behalf of their investors. 47 percent of respondents came from the U.S., 18 percent were from the U.K. Canada accounted for 10 percent, Germany made up seven percent and 17 percent came from other locations.

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