Share of U.S. shoppers who found beauty subscription products valuable 2020

Published by
Kasia Davies,
Jan 14, 2025
Among U.S. shoppers who had tried a beauty subscription box service in 2020, approximately 40 percent were satisfied and enjoyed all of the products included. For another 41 percent of subscribers in the United States, only some of the beauty products had been enjoyed and used.

Share of shoppers in the United States who found the products in the subscription service valuable in 2020

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Source

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Release date

2020

Region

United States

Survey time period

April 23 to 29, 2020

Number of respondents

2,009 respondents

Age group

18-65 years

Special properties

U.S. shoppers

Method of interview

Online survey

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