Investments products favored by Millennials and Gen Z worldwide 2024

Published by Statista Research Department, Jun 26, 2025

As of 2024, the top-ranking product among Millennials and Gen Z was stocks, with roughly ** percent of Millennials and ** percent of Gen Z survey respondents stating they held positions. The next most popular financial security was retirement accounts, with ** percent of Millennials and ** percent of Gen Z currently holding retirement accounts in their portfolio.

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Popular investment products among Millennials and Gen Z worldwide in 2024

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Release date

April 2024

Region

Worldwide

Survey time period

2024

Age group

18-41 years

Supplementary notes

Millennials are defined by the source as individuals born between 1981 and 1996 and Generation Z is made up of those born 1996 to 2012. Survey participants were asked "what investment products do they currently own?"

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Statistics on " Investment behavior worldwide "

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Overview

4

Expectations

6

Source of advice

4

Investment type

4

Responsible investing

7

Technology use

6

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Investment behavior worldwide Investment fundsESG investingCovid-19 and investment behavior worldwide
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