Advertising spending in Europe 2022-2024

Published by
J. G. Navarro
,
Apr 16, 2025

In 2024, advertising spending in Europe reached an estimated 164.9 billion U.S. dollars, up from approximately 157 billion dollars a year earlier – an annual increase of five percent.

Advertising spending in Europe from 2022 to 2024 (in billion U.S. dollars)

CharacteristicSpending in billion U.S. dollars
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Showing entries 1 to 3 (3 entries in total)
Statistic: Advertising spending in Europe from 2022 to 2024 (in billion U.S. dollars)

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Sources

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Release date

April 2025

Region

Europe

Survey time period

2022 and 2023

Supplementary notes

* Statista calculated the figures based on the source's data.

** Forecast.

Data preceding 2023 comes from earlier releases.

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Statistics on " Advertising in Europe "

Other statistics that may interest you Advertising in Europe

Overview

6

Digital overview

6

United Kingdom

5

Germany

5

France

5

Italy

5

Spain

5

Further related statistics

17

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Advertising in the NordicsMedia usage in SwedenMedia usage in FinlandMedia usage in NorwayDigitalization in the media industry in Sweden
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