The live commerce market in South Korea was estimated to amount to roughly ten trillion South Korean won in 2023. Live commerce services are broadcasts that combine live streaming and e-commerce, so that the sales person can directly interact with potential customers.
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Market size of live commerce in South Korea in 2020, with a forecast from 2021 to 2023
(in trillion South Korean won)
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MezzoMedia. (March 23, 2022). Market size of live commerce in South Korea in 2020, with a forecast from 2021 to 2023 (in trillion South Korean won) [Graph]. In Statista. Retrieved June 27, 2025, from https://www.statista.com/statistics/1238226/south-korea-live-commerce-market-size/
MezzoMedia. "Market size of live commerce in South Korea in 2020, with a forecast from 2021 to 2023 (in trillion South Korean won)." Chart. March 23, 2022. Statista. Accessed June 27, 2025. https://www.statista.com/statistics/1238226/south-korea-live-commerce-market-size/
MezzoMedia. (2022). Market size of live commerce in South Korea in 2020, with a forecast from 2021 to 2023 (in trillion South Korean won). Statista. Statista Inc.. Accessed: June 27, 2025. https://www.statista.com/statistics/1238226/south-korea-live-commerce-market-size/
MezzoMedia. "Market Size of Live Commerce in South Korea in 2020, with a Forecast from 2021 to 2023 (in Trillion South Korean Won)." Statista, Statista Inc., 23 Mar 2022, https://www.statista.com/statistics/1238226/south-korea-live-commerce-market-size/
MezzoMedia, Market size of live commerce in South Korea in 2020, with a forecast from 2021 to 2023 (in trillion South Korean won) Statista, https://www.statista.com/statistics/1238226/south-korea-live-commerce-market-size/ (last visited June 27, 2025)
Market size of live commerce in South Korea in 2020, with a forecast from 2021 to 2023 (in trillion South Korean won) [Graph], MezzoMedia, March 23, 2022. [Online]. Available: https://www.statista.com/statistics/1238226/south-korea-live-commerce-market-size/