According to a 2023 survey conducted among consumers in the United States, the chance to win large prizes appeared as the most desired feature in a loyalty or reward program in the travel, credit card, retail, and everyday products industries. Nearly 16 percent of consumers would like to see cryptocurrency rewards in credit cards loyalty programs, while 22 percent of respondents would appreciate VIP tiers in retail loyalty programs.
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Leading features expected in loyalty or rewards programs according to consumers in the United States as of 2023, by sector
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Merkle. (February 13, 2024). Leading features expected in loyalty or rewards programs according to consumers in the United States as of 2023, by sector [Graph]. In Statista. Retrieved June 24, 2025, from https://www.statista.com/statistics/1238920/features-loyalty-programs-us/
Merkle. "Leading features expected in loyalty or rewards programs according to consumers in the United States as of 2023, by sector." Chart. February 13, 2024. Statista. Accessed June 24, 2025. https://www.statista.com/statistics/1238920/features-loyalty-programs-us/
Merkle. (2024). Leading features expected in loyalty or rewards programs according to consumers in the United States as of 2023, by sector. Statista. Statista Inc.. Accessed: June 24, 2025. https://www.statista.com/statistics/1238920/features-loyalty-programs-us/
Merkle. "Leading Features Expected in Loyalty or Rewards Programs According to Consumers in The United States as of 2023, by Sector." Statista, Statista Inc., 13 Feb 2024, https://www.statista.com/statistics/1238920/features-loyalty-programs-us/
Merkle, Leading features expected in loyalty or rewards programs according to consumers in the United States as of 2023, by sector Statista, https://www.statista.com/statistics/1238920/features-loyalty-programs-us/ (last visited June 24, 2025)
Leading features expected in loyalty or rewards programs according to consumers in the United States as of 2023, by sector [Graph], Merkle, February 13, 2024. [Online]. Available: https://www.statista.com/statistics/1238920/features-loyalty-programs-us/
