Most chosen health and beauty brands in Poland 2021-2023, by CRPs

Published by
Adriana Sas,
Mar 7, 2025
In 2023, Nivea was the leading brand for health and beauty in Poland, with approximately 41 million consumer reach points. Colgate and Ziaja followed, with 28 million and 24 million consumer reach points, respectively.

Leading 20 health and beauty brands ranked by consumer reach points in Poland from 2021 to 2023 (in millions)

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Release date

July 2024

Region

Poland

Survey time period

2021 to 2023

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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