China's share in global ad spending 2014-2024

Published by
Lai Lin Thomala,
Feb 21, 2025

China's ad spending was forecasted to approach 123 billion U.S. dollars in 2024, accounting for 15.9 percent of the global ad revenue. Driven by the popularity of online entertainment, digital advertising would continue to dominate China's media ad market.

China's share in global advertising expenditures from 2014 to 2023 with a forecast for 2024

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Release date

February 2025

Region

China

Survey time period

2014 to 2023

Supplementary notes

*Forecast.

All figures prior to 2023 were revised in the latest publication.

The source does not specify the publication date. The release date given here is the date of access.

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Statistics on " Advertising in China "

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Key figures

7

Traditional advertising

6

Online advertising

5

Mobile advertising

6

Largest advertisers

7

Further related statistics

18

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Topics

Advertising in ChinaLuxury marketing in ChinaMedia industry in ChinaAdvertising in the Asia-Pacific regionMini-program platforms in China
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