As the end of the coronavirus (COVID-19) pandemic inches closer, many consumers in the United States are planning to indulge themselves when shopping in 2021. Overall, nearly seven in ten people from more wealthy households intended to spend extra on leisure products and services in order to treat themselves as of February 2021. Less than 40 percent of individuals from low income households planned to do the same.
Share of consumers in the United States that plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by income range
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Share of consumers in the United States that plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by income range
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The question was phrased by the source as follows:
"With regard to products and services you will spend money on, do you plan to splurge/treat yourself in 2021?"
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McKinsey & Company. (May 13, 2021). Share of consumers in the United States that plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by income range [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/1240837/share-of-us-consumers-that-plan-to-treat-themselves-by-income/
McKinsey & Company. "Share of consumers in the United States that plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by income range." Chart. May 13, 2021. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/1240837/share-of-us-consumers-that-plan-to-treat-themselves-by-income/
McKinsey & Company. (2021). Share of consumers in the United States that plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by income range. Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/1240837/share-of-us-consumers-that-plan-to-treat-themselves-by-income/
McKinsey & Company. "Share of Consumers in The United States That Plan to Splurge or Treat Themselves Due to The Coronavirus (Covid-19) Pandemic in 2021, by Income Range." Statista, Statista Inc., 13 May 2021, https://www.statista.com/statistics/1240837/share-of-us-consumers-that-plan-to-treat-themselves-by-income/
McKinsey & Company, Share of consumers in the United States that plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by income range Statista, https://www.statista.com/statistics/1240837/share-of-us-consumers-that-plan-to-treat-themselves-by-income/ (last visited May 08, 2025)
Share of consumers in the United States that plan to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by income range [Graph], McKinsey & Company, May 13, 2021. [Online]. Available: https://www.statista.com/statistics/1240837/share-of-us-consumers-that-plan-to-treat-themselves-by-income/
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