Between March 2020 and February 2021, the cost per install (CPI) of gaming apps was highest in North America. In contrast, it was cheaper to users in the EMEA region. The most expensive subgenre were puzzle apps, costing 6.74 U.S. per NA install.
Cost per install (CPI) of casual gaming apps worldwide from March 2020 to February 2021, by genre and region
(in U.S. dollars)
Characteristic
Overall
Lifestyle
Puzzle
Simulation
NA
6.36
3.44
6.74
6.52
EMEA
1.12
1.58
1.09
1.15
APAC
1.29
2.48
1.2
1.86
02468
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Liftoff. (May 25, 2021). Cost per install (CPI) of casual gaming apps worldwide from March 2020 to February 2021, by genre and region (in U.S. dollars) [Graph]. In Statista. Retrieved May 13, 2025, from https://www.statista.com/statistics/1241653/global-cpi-casual-gaming-apps-genre-region/
Liftoff. "Cost per install (CPI) of casual gaming apps worldwide from March 2020 to February 2021, by genre and region (in U.S. dollars)." Chart. May 25, 2021. Statista. Accessed May 13, 2025. https://www.statista.com/statistics/1241653/global-cpi-casual-gaming-apps-genre-region/
Liftoff. (2021). Cost per install (CPI) of casual gaming apps worldwide from March 2020 to February 2021, by genre and region (in U.S. dollars). Statista. Statista Inc.. Accessed: May 13, 2025. https://www.statista.com/statistics/1241653/global-cpi-casual-gaming-apps-genre-region/
Liftoff. "Cost per Install (Cpi) of Casual Gaming Apps Worldwide from March 2020 to February 2021, by Genre and Region (in U.S. Dollars)." Statista, Statista Inc., 25 May 2021, https://www.statista.com/statistics/1241653/global-cpi-casual-gaming-apps-genre-region/
Liftoff, Cost per install (CPI) of casual gaming apps worldwide from March 2020 to February 2021, by genre and region (in U.S. dollars) Statista, https://www.statista.com/statistics/1241653/global-cpi-casual-gaming-apps-genre-region/ (last visited May 13, 2025)
Cost per install (CPI) of casual gaming apps worldwide from March 2020 to February 2021, by genre and region (in U.S. dollars) [Graph], Liftoff, May 25, 2021. [Online]. Available: https://www.statista.com/statistics/1241653/global-cpi-casual-gaming-apps-genre-region/
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