Performance-based advertising accounted for 711.9 billion Japanese yen of the expenditures on online video advertising in Japan in 2024. Reserved advertising made up a much smaller share. The total expenses on video advertising amounted to 843.9 billion yen during that year.
Expenditure on internet video advertising in Japan in 2024, by transaction method
(in billion Japanese yen)
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Dentsu. (March 12, 2025). Expenditure on internet video advertising in Japan in 2024, by transaction method (in billion Japanese yen) [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/1242976/japan-internet-video-advertising-expenditure-by-transaction-method/
Dentsu. "Expenditure on internet video advertising in Japan in 2024, by transaction method (in billion Japanese yen)." Chart. March 12, 2025. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/1242976/japan-internet-video-advertising-expenditure-by-transaction-method/
Dentsu. (2025). Expenditure on internet video advertising in Japan in 2024, by transaction method (in billion Japanese yen). Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/1242976/japan-internet-video-advertising-expenditure-by-transaction-method/
Dentsu. "Expenditure on Internet Video Advertising in Japan in 2024, by Transaction Method (in Billion Japanese Yen)." Statista, Statista Inc., 12 Mar 2025, https://www.statista.com/statistics/1242976/japan-internet-video-advertising-expenditure-by-transaction-method/
Dentsu, Expenditure on internet video advertising in Japan in 2024, by transaction method (in billion Japanese yen) Statista, https://www.statista.com/statistics/1242976/japan-internet-video-advertising-expenditure-by-transaction-method/ (last visited May 05, 2025)
Expenditure on internet video advertising in Japan in 2024, by transaction method (in billion Japanese yen) [Graph], Dentsu, March 12, 2025. [Online]. Available: https://www.statista.com/statistics/1242976/japan-internet-video-advertising-expenditure-by-transaction-method/
