The most purchased cosmetic product among male consumers in Japan was face wash, as revealed in a survey conducted in August 2023. While ** percent of men in Japan bought at least one face wash product within the last year, less than ***** percent bought any makeup-type cosmetics like foundation or eyeliner.
Original question: "Please answer with the number of products you have bought of each item within the last year."
Figures represent the share of respondents who have bought the respective items at least once in the past year.
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Hot Pepper Beauty Academy. (December 8, 2023). Leading cosmetic products bought among men in Japan as of August 2023 [Graph]. In Statista. Retrieved June 27, 2025, from https://www.statista.com/statistics/1243028/japan-most-bought-cosmetics-men/
Hot Pepper Beauty Academy. "Leading cosmetic products bought among men in Japan as of August 2023." Chart. December 8, 2023. Statista. Accessed June 27, 2025. https://www.statista.com/statistics/1243028/japan-most-bought-cosmetics-men/
Hot Pepper Beauty Academy. (2023). Leading cosmetic products bought among men in Japan as of August 2023. Statista. Statista Inc.. Accessed: June 27, 2025. https://www.statista.com/statistics/1243028/japan-most-bought-cosmetics-men/
Hot Pepper Beauty Academy. "Leading Cosmetic Products Bought among Men in Japan as of August 2023." Statista, Statista Inc., 8 Dec 2023, https://www.statista.com/statistics/1243028/japan-most-bought-cosmetics-men/
Hot Pepper Beauty Academy, Leading cosmetic products bought among men in Japan as of August 2023 Statista, https://www.statista.com/statistics/1243028/japan-most-bought-cosmetics-men/ (last visited June 27, 2025)
Leading cosmetic products bought among men in Japan as of August 2023 [Graph], Hot Pepper Beauty Academy, December 8, 2023. [Online]. Available: https://www.statista.com/statistics/1243028/japan-most-bought-cosmetics-men/
