In the second half of 2022, the global viewability rate of digital ads stood at **** percent, meaning almost ** percent of display ads (banner and video) were in view in the measured period. The share was the lowest in the Asia-Pacific region, where it stood at **** percent.
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Integral Ad Science. (May 15, 2023). Advertising viewability rates worldwide in 2nd half 2022, by region [Graph]. In Statista. Retrieved June 29, 2025, from https://www.statista.com/statistics/1244089/ad-viewability-region/
Integral Ad Science. "Advertising viewability rates worldwide in 2nd half 2022, by region." Chart. May 15, 2023. Statista. Accessed June 29, 2025. https://www.statista.com/statistics/1244089/ad-viewability-region/
Integral Ad Science. (2023). Advertising viewability rates worldwide in 2nd half 2022, by region. Statista. Statista Inc.. Accessed: June 29, 2025. https://www.statista.com/statistics/1244089/ad-viewability-region/
Integral Ad Science. "Advertising Viewability Rates Worldwide in 2nd Half 2022, by Region." Statista, Statista Inc., 15 May 2023, https://www.statista.com/statistics/1244089/ad-viewability-region/
Integral Ad Science, Advertising viewability rates worldwide in 2nd half 2022, by region Statista, https://www.statista.com/statistics/1244089/ad-viewability-region/ (last visited June 29, 2025)
Advertising viewability rates worldwide in 2nd half 2022, by region [Graph], Integral Ad Science, May 15, 2023. [Online]. Available: https://www.statista.com/statistics/1244089/ad-viewability-region/
