Desire to improve or maintain beauty among women in Japan 2024, by aspect

Published by
Alexandru Arba,
Jul 8, 2025

In a survey conducted in August 2024 among women in Japan, **** percent of the respondents stated that they strongly felt the will to spend time and money to improve or maintain the quality of their facial skin. More than half of respondents felt, at least to a certain extent, the desire to spend money and time to improve or maintain the quality of their facial skin, as well as their hairstyle.

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Willingness to improve or maintain beauty of the body among women in Japan as of August 2024, by beauty aspect

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Release date

December 2024

Region

Japan

Survey time period

August 6 to 20, 2024

Number of respondents

6,600 respondents

Age group

15-69 years

Special properties

single-answer question

Method of interview

Online survey

Supplementary notes

Survey question: "Do you want to spend time and money in order to improve or maintain following aspects of you?"

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