In 2024, more than half (**** percent) of the amount that members of the Chilean Association of Media Agencies (AAM, as abbreviated in Spanish) spent on programmatic advertising went to display ads. Video and audio respectively accounted for **** and *** percent of their programmatic ad expenditure that year. In 2024, the internet's share in Chile's total ad revenues surpassed ** percent for the first time.
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Asociación Chilena de Agencias de Medios. (January 28, 2025). Distribution of programmatic advertising spending in Chile in 2024, by format [Graph]. In Statista. Retrieved July 22, 2025, from https://www.statista.com/statistics/1244700/programmatic-ad-spend-format-chile/
Asociación Chilena de Agencias de Medios. "Distribution of programmatic advertising spending in Chile in 2024, by format." Chart. January 28, 2025. Statista. Accessed July 22, 2025. https://www.statista.com/statistics/1244700/programmatic-ad-spend-format-chile/
Asociación Chilena de Agencias de Medios. (2025). Distribution of programmatic advertising spending in Chile in 2024, by format. Statista. Statista Inc.. Accessed: July 22, 2025. https://www.statista.com/statistics/1244700/programmatic-ad-spend-format-chile/
Asociación Chilena de Agencias de Medios. "Distribution of Programmatic Advertising Spending in Chile in 2024, by Format." Statista, Statista Inc., 28 Jan 2025, https://www.statista.com/statistics/1244700/programmatic-ad-spend-format-chile/
Asociación Chilena de Agencias de Medios, Distribution of programmatic advertising spending in Chile in 2024, by format Statista, https://www.statista.com/statistics/1244700/programmatic-ad-spend-format-chile/ (last visited July 22, 2025)
Distribution of programmatic advertising spending in Chile in 2024, by format [Graph], Asociación Chilena de Agencias de Medios, January 28, 2025. [Online]. Available: https://www.statista.com/statistics/1244700/programmatic-ad-spend-format-chile/
