In 2020, Omachi was the fastest-growing FMCG brand in rural areas in Vietnam, having a consumer reach points (CRP) growth rate of **** percent, followed by Meizan with a CRP growth rate of **** percent. Omachi is one of the best-selling instant noodle brands in Vietnam.
According to the source, consumer reach points (CRP) is determined based on: how many households are buying a brand, how often and how this compares across countries, categories, competitors.
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Kantar Worldpanel. (June 16, 2021). Fastest-growing FMCG brands in rural areas based on consumer reach points (CRP) growth in Vietnam in 2020 [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1244710/vietnam-fastest-growing-fmcg-brands-rural-areas-by-crp-growth/
Kantar Worldpanel. "Fastest-growing FMCG brands in rural areas based on consumer reach points (CRP) growth in Vietnam in 2020." Chart. June 16, 2021. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1244710/vietnam-fastest-growing-fmcg-brands-rural-areas-by-crp-growth/
Kantar Worldpanel. (2021). Fastest-growing FMCG brands in rural areas based on consumer reach points (CRP) growth in Vietnam in 2020. Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1244710/vietnam-fastest-growing-fmcg-brands-rural-areas-by-crp-growth/
Kantar Worldpanel. "Fastest-growing Fmcg Brands in Rural Areas Based on Consumer Reach Points (Crp) Growth in Vietnam in 2020." Statista, Statista Inc., 16 Jun 2021, https://www.statista.com/statistics/1244710/vietnam-fastest-growing-fmcg-brands-rural-areas-by-crp-growth/
Kantar Worldpanel, Fastest-growing FMCG brands in rural areas based on consumer reach points (CRP) growth in Vietnam in 2020 Statista, https://www.statista.com/statistics/1244710/vietnam-fastest-growing-fmcg-brands-rural-areas-by-crp-growth/ (last visited July 15, 2025)
Fastest-growing FMCG brands in rural areas based on consumer reach points (CRP) growth in Vietnam in 2020 [Graph], Kantar Worldpanel, June 16, 2021. [Online]. Available: https://www.statista.com/statistics/1244710/vietnam-fastest-growing-fmcg-brands-rural-areas-by-crp-growth/
