International tourist arrivals in Morocco 2024, by nationality

As of 2024, Moroccan residents abroad constituted the leading nationality of tourists travelling to Morocco, with a share of 49 percent. French and Spanish nationals followed, at with14 percent and 9 percent of international tourists, respectively. 

A global tourist hotspot

Morocco holds the second-highest position for both international tourist arrivals in Africa, and tourism receipts with a value of 10.3 billion U.S. dollars recorded in 2023. The country's main attraction lies in its cultural history, landscape, and ancient Roman and Islamic sites. International tourist spending in Morocco dropped to 56 percent in 2021 due to the Covid-19 pandemic and the restriction imposed. 

Tourism's financial footprint

Morocco's travel and tourism sector's contribution to GDP dropped in 2020 to 8.2 billion U.S. dollars as a result of the pandemic. However, the figure increased to around 9 billion U.S. dollars the next year, reflecting a post-pandemic recovery. Moreover, the sector's share of contribution to Morocco's GDP was 9.19 percent in 2023 and is expected to reach 11.88 percent by 2026.