The social media advertising segment was projected to account for more than one trillion Japanese yen of the annual expenditure of businesses on social media marketing in Japan in 2024. It was the largest segment of the social media marketing market, ahead of influencer marketing and support for the operation of social media accounts. The total annual expenditure on social media marketing was projected to reach about 1.2 trillion yen during that year.
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Annual expenditure on social media marketing in Japan in 2024, by segment
(in billion Japanese yen)
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CyberBuzz. (November 7, 2024). Annual expenditure on social media marketing in Japan in 2024, by segment (in billion Japanese yen) [Graph]. In Statista. Retrieved July 06, 2025, from https://www.statista.com/statistics/1246022/japan-social-media-marketing-market-size-by-segment/
CyberBuzz. "Annual expenditure on social media marketing in Japan in 2024, by segment (in billion Japanese yen)." Chart. November 7, 2024. Statista. Accessed July 06, 2025. https://www.statista.com/statistics/1246022/japan-social-media-marketing-market-size-by-segment/
CyberBuzz. (2024). Annual expenditure on social media marketing in Japan in 2024, by segment (in billion Japanese yen). Statista. Statista Inc.. Accessed: July 06, 2025. https://www.statista.com/statistics/1246022/japan-social-media-marketing-market-size-by-segment/
CyberBuzz. "Annual Expenditure on Social Media Marketing in Japan in 2024, by Segment (in Billion Japanese Yen)." Statista, Statista Inc., 7 Nov 2024, https://www.statista.com/statistics/1246022/japan-social-media-marketing-market-size-by-segment/
CyberBuzz, Annual expenditure on social media marketing in Japan in 2024, by segment (in billion Japanese yen) Statista, https://www.statista.com/statistics/1246022/japan-social-media-marketing-market-size-by-segment/ (last visited July 06, 2025)
Annual expenditure on social media marketing in Japan in 2024, by segment (in billion Japanese yen) [Graph], CyberBuzz, November 7, 2024. [Online]. Available: https://www.statista.com/statistics/1246022/japan-social-media-marketing-market-size-by-segment/
