According to hypeauditor.com, almost two percent of the mega influencers on Instagram in India used giveaways to increase their followers as of May 2021. Furthermore, only about 0.24 percent of nano-influencers used giveaways on Instagram.
Share of Instagram influencers in India who use giveaways as of May 2021, by influencer tier
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Share of Instagram influencers in India who use giveaways as of May 2021, by influencer tier
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Breakdown of influencer tiers :
Nano-influencers : 1,000 to 5,000 followers
Micro-influencers : 5,000 to 20,000 followers
Mid-tier influencers : 20,000 to 100,000 followers
Macro-influencers : 100,000 to one million followers
Mega-influencers and celebrities : over one million followers
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HypeAuditor. (June 15, 2021). Share of Instagram influencers in India who use giveaways as of May 2021, by influencer tier [Graph]. In Statista. Retrieved May 09, 2025, from https://www.statista.com/statistics/1246105/india-instagram-influencers-who-use-giveaways-by-tier-2021/
HypeAuditor. "Share of Instagram influencers in India who use giveaways as of May 2021, by influencer tier ." Chart. June 15, 2021. Statista. Accessed May 09, 2025. https://www.statista.com/statistics/1246105/india-instagram-influencers-who-use-giveaways-by-tier-2021/
HypeAuditor. (2021). Share of Instagram influencers in India who use giveaways as of May 2021, by influencer tier . Statista. Statista Inc.. Accessed: May 09, 2025. https://www.statista.com/statistics/1246105/india-instagram-influencers-who-use-giveaways-by-tier-2021/
HypeAuditor. "Share of Instagram Influencers in India Who Use Giveaways as of May 2021, by Influencer Tier ." Statista, Statista Inc., 15 Jun 2021, https://www.statista.com/statistics/1246105/india-instagram-influencers-who-use-giveaways-by-tier-2021/
HypeAuditor, Share of Instagram influencers in India who use giveaways as of May 2021, by influencer tier Statista, https://www.statista.com/statistics/1246105/india-instagram-influencers-who-use-giveaways-by-tier-2021/ (last visited May 09, 2025)
Share of Instagram influencers in India who use giveaways as of May 2021, by influencer tier [Graph], HypeAuditor, June 15, 2021. [Online]. Available: https://www.statista.com/statistics/1246105/india-instagram-influencers-who-use-giveaways-by-tier-2021/
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