The annual expenditure of businesses on support for the operation of social media accounts for marketing purposes in Japan was projected to exceed 28 billion Japanese yen in 2024. It was expected that the market would grow further in the coming years and reach a value of more than 46 billion yen by 2029.
Annual expenditure on support for social media account marketing in Japan from 2022 to 2024 with a forecast until 2029
(in billion Japanese yen)
annual expenditure of businesses on support for the operation of social media accounts for marketing purposes (excluding influencer marketing); domestic market
Supplementary notes
*Prospect. **Forecast.
100 Japanese yen equal 0.64 U.S. dollars or 0.62 euros as of January 2025.
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CyberBuzz. (November 7, 2024). Annual expenditure on support for social media account marketing in Japan from 2022 to 2024 with a forecast until 2029 (in billion Japanese yen) [Graph]. In Statista. Retrieved May 13, 2025, from https://www.statista.com/statistics/1246171/japan-social-media-account-marketing-market-size/
CyberBuzz. "Annual expenditure on support for social media account marketing in Japan from 2022 to 2024 with a forecast until 2029 (in billion Japanese yen)." Chart. November 7, 2024. Statista. Accessed May 13, 2025. https://www.statista.com/statistics/1246171/japan-social-media-account-marketing-market-size/
CyberBuzz. (2024). Annual expenditure on support for social media account marketing in Japan from 2022 to 2024 with a forecast until 2029 (in billion Japanese yen). Statista. Statista Inc.. Accessed: May 13, 2025. https://www.statista.com/statistics/1246171/japan-social-media-account-marketing-market-size/
CyberBuzz. "Annual Expenditure on Support for Social Media Account Marketing in Japan from 2022 to 2024 with a Forecast until 2029 (in Billion Japanese Yen)." Statista, Statista Inc., 7 Nov 2024, https://www.statista.com/statistics/1246171/japan-social-media-account-marketing-market-size/
CyberBuzz, Annual expenditure on support for social media account marketing in Japan from 2022 to 2024 with a forecast until 2029 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1246171/japan-social-media-account-marketing-market-size/ (last visited May 13, 2025)
Annual expenditure on support for social media account marketing in Japan from 2022 to 2024 with a forecast until 2029 (in billion Japanese yen) [Graph], CyberBuzz, November 7, 2024. [Online]. Available: https://www.statista.com/statistics/1246171/japan-social-media-account-marketing-market-size/
