A survey conducted during the third quarter of 2024 showed that almost 40 percent of internet users in Japan discovered new brands via search engines. Other common sources of brand discovery included TV ads, TV shows and films, and product comparison websites.
Most common sources of new brand discovery among internet users in Japan as of 3rd quarter 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Most common sources of new brand discovery among internet users in Japan as of 3rd quarter 2024 [Graph]. In Statista. Retrieved June 05, 2025, from https://www.statista.com/statistics/1247167/japan-most-common-sources-of-new-brand-discovery/
DataReportal, und We Are Social, und Meltwater. "Most common sources of new brand discovery among internet users in Japan as of 3rd quarter 2024." Chart. February 25, 2025. Statista. Accessed June 05, 2025. https://www.statista.com/statistics/1247167/japan-most-common-sources-of-new-brand-discovery/
DataReportal, We Are Social, Meltwater. (2025). Most common sources of new brand discovery among internet users in Japan as of 3rd quarter 2024. Statista. Statista Inc.. Accessed: June 05, 2025. https://www.statista.com/statistics/1247167/japan-most-common-sources-of-new-brand-discovery/
DataReportal, and We Are Social, and Meltwater. "Most Common Sources of New Brand Discovery among Internet Users in Japan as of 3rd Quarter 2024." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/1247167/japan-most-common-sources-of-new-brand-discovery/
DataReportal & We Are Social & Meltwater, Most common sources of new brand discovery among internet users in Japan as of 3rd quarter 2024 Statista, https://www.statista.com/statistics/1247167/japan-most-common-sources-of-new-brand-discovery/ (last visited June 05, 2025)
Most common sources of new brand discovery among internet users in Japan as of 3rd quarter 2024 [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/1247167/japan-most-common-sources-of-new-brand-discovery/
