A survey conducted during the third quarter of 2024 showed that **** percent of internet users in Japan used search engines as a primary source of information when they research brands online. Other common sources included product and brand websites, price comparison sites, and consumer reviews.
respondents were internet users; values refer to the share of respondents who use each channel as a primary source of information when researching brands
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Most common sources used for online brand research among internet users in Japan as of 3rd quarter 2024 [Graph]. In Statista. Retrieved July 25, 2025, from https://www.statista.com/statistics/1247194/japan-most-common-brand-research-channels/
DataReportal, und We Are Social, und Meltwater. "Most common sources used for online brand research among internet users in Japan as of 3rd quarter 2024." Chart. February 25, 2025. Statista. Accessed July 25, 2025. https://www.statista.com/statistics/1247194/japan-most-common-brand-research-channels/
DataReportal, We Are Social, Meltwater. (2025). Most common sources used for online brand research among internet users in Japan as of 3rd quarter 2024. Statista. Statista Inc.. Accessed: July 25, 2025. https://www.statista.com/statistics/1247194/japan-most-common-brand-research-channels/
DataReportal, and We Are Social, and Meltwater. "Most Common Sources Used for Online Brand Research among Internet Users in Japan as of 3rd Quarter 2024." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/1247194/japan-most-common-brand-research-channels/
DataReportal & We Are Social & Meltwater, Most common sources used for online brand research among internet users in Japan as of 3rd quarter 2024 Statista, https://www.statista.com/statistics/1247194/japan-most-common-brand-research-channels/ (last visited July 25, 2025)
Most common sources used for online brand research among internet users in Japan as of 3rd quarter 2024 [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/1247194/japan-most-common-brand-research-channels/
