The expenditure on social advertising in Japan amounted to about 1.1 trillion Japanese yen in 2024. A breakdown by ad category shows that social networking services constituted the largest advertising category during that year.
Expenditure on social advertising in Japan from 2018 to 2024
(in billion Japanese yen)
The source defines social advertising as advertising placed on social media services, which refer to media (platforms) providing services that enable users to share and exchange information posted by users as content.
100 Japanese yen equal 0.67 U.S. dollars or 0.62 euros as of April 2025. Data prior to 2023 come from previous reporting.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu. (March 12, 2025). Expenditure on social advertising in Japan from 2018 to 2024 (in billion Japanese yen) [Graph]. In Statista. Retrieved May 04, 2025, from https://www.statista.com/statistics/1247199/japan-social-advertising-expenditure/
Dentsu. "Expenditure on social advertising in Japan from 2018 to 2024 (in billion Japanese yen)." Chart. March 12, 2025. Statista. Accessed May 04, 2025. https://www.statista.com/statistics/1247199/japan-social-advertising-expenditure/
Dentsu. (2025). Expenditure on social advertising in Japan from 2018 to 2024 (in billion Japanese yen). Statista. Statista Inc.. Accessed: May 04, 2025. https://www.statista.com/statistics/1247199/japan-social-advertising-expenditure/
Dentsu. "Expenditure on Social Advertising in Japan from 2018 to 2024 (in Billion Japanese Yen)." Statista, Statista Inc., 12 Mar 2025, https://www.statista.com/statistics/1247199/japan-social-advertising-expenditure/
Dentsu, Expenditure on social advertising in Japan from 2018 to 2024 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1247199/japan-social-advertising-expenditure/ (last visited May 04, 2025)
Expenditure on social advertising in Japan from 2018 to 2024 (in billion Japanese yen) [Graph], Dentsu, March 12, 2025. [Online]. Available: https://www.statista.com/statistics/1247199/japan-social-advertising-expenditure/
