Duolingo: revenue distribution 2024, by segment

In 2024, the majority of Duolingo Inc.'s revenues came from paid subscriptions to the company's language learning mobile app and website. Revenues generated through advertising accounted for seven percent of the total, while in-app purchases of virtual goods contributed in generating over five percent of Duolingo's revenues for the year. In 2024, Duolingo paid subscribers increased by approximately 44 percent compared to the previous year, reaching 9.5 million paying users worldwide.