Global iOS app retention rate Q3 2024

Published by Laura Ceci, Jan 31, 2025

During the third quarter of 2024, retention in iOS apps after one day was at 23.9 percent, while retention after 30 days was at 3.7 percent. iOS apps enjoyed an overall higher retention rate than apps on Android.

iOS app retention rates worldwide in 3rd quarter 2024

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

January 2025

Region

Worldwide

Survey time period

Q3 2024

Special properties

iOS apps only

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Mobile app usage "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Mobile app usage

Overview

7

Market metrics

8

App usage and engagement

6

Social media apps

5

Mobile messaging and communication

6

OTT and social video

6

Mobile gaming

6

Spotlight: AI apps

8

Further related statistics

18

Further Content: You might find this interesting as well

Statistics

Topics

Mobile app usageAppleSmartphonesiPhoneTablets
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.