Share of lower-tier market shoppers in China 2019, by preferred shopping channels

Published by
Yihan Ma,
Jul 8, 2025
As of 2019, around **** percent of Chinese who lived in lower-tier cities and rural areas preferred to shop online. On average, China's lower-tier consumers shopping *** times a month online.
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Share of small cities and rural residents who prefer online and offline shopping in China in 2019

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Release date

October 2019

Region

China

Survey time period

2019

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