According to a survey conducted in 2020 among Chinese consumers born in 1995 or later, about 24.3 percent of respondents said they prefer streetwear brands. Compared to the older generation, China's Gen-Z consumers often show their personalities and values through the types of clothes they wear.
Leading fashion categories among Generation Z consumers based on preference in China in 2020
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Slideshare. (July 1, 2021). Leading fashion categories among Generation Z consumers based on preference in China in 2020 [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1248837/china-leading-fashion-categories-for-gen-z-consumers/
Slideshare. "Leading fashion categories among Generation Z consumers based on preference in China in 2020." Chart. July 1, 2021. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1248837/china-leading-fashion-categories-for-gen-z-consumers/
Slideshare. (2021). Leading fashion categories among Generation Z consumers based on preference in China in 2020. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1248837/china-leading-fashion-categories-for-gen-z-consumers/
Slideshare. "Leading Fashion Categories among Generation Z Consumers Based on Preference in China in 2020." Statista, Statista Inc., 1 Jul 2021, https://www.statista.com/statistics/1248837/china-leading-fashion-categories-for-gen-z-consumers/
Slideshare, Leading fashion categories among Generation Z consumers based on preference in China in 2020 Statista, https://www.statista.com/statistics/1248837/china-leading-fashion-categories-for-gen-z-consumers/ (last visited June 07, 2025)
Leading fashion categories among Generation Z consumers based on preference in China in 2020 [Graph], Slideshare, July 1, 2021. [Online]. Available: https://www.statista.com/statistics/1248837/china-leading-fashion-categories-for-gen-z-consumers/
